Water Supply Vol 5 No 2 pp 53–62 © IWA Publishing 2005
Strategic planning in today's dynamic world
TerranceM. Brueck
EMA, Inc. 1970 Oakcrest Avenue, Suite 100, St. Paul, MN 55113, USA (E-mail: tbrueck@ema-inc.com)
ABSTRACT
Utilities today must adapt quickly to complex changes in workforce, infrastructure, technology, and regulations, as well as outside factors of the economy, security issues, and societal trends. Linear, cause-and-effect strategic planning does not work well in today's world. Given these uncertainties, how can utilities develop meaningful and useful strategic plans? Faced with these challenges, a group of 18 leading international utilities, assisted through IWA, has developed new ways of strategic planning. This project, sponsored by AwwaRF and conducted by EMA, has created a dynamic and flexible strategic planning framework. A new framework, coupled with many of these utilities' experiences in strategic planning, is the subject of this paper. Keywords Strategic planning; organizational development; business strategy
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